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If you take a free newspaper out of your mailbox and move the ad insert straight to the trash without looking at it, are you doing something morally wrong?
I find it astonishing how many people fail to make the mental bridge from our physical world into the internet. Talking about spam emails with my mom, I once asked her: If you find a sandwich from an unknown sender that you didn’t order in your mailbox, would you take a bite because it might be tasty?
I think she doesn’t understand the analogy to this day …
I avoid ads whereever and whenever I can. If the stuff I can’t avoid is particularly obnoxious, I make a mental note never to buy the product even if I need something of the sort.