The most popular brand of matches in Denmark is called Tordenskjold. In the late 1800s, Sweden had a large export production of matches, so a Danish manufacturer put Tordenskiold’s portrait on his matchbox in 1882, in the hope he could once more strike at the Swedish (Danish: give de svenske stryg).[13] The Tordenskjold brand was bought by a Swedish company in 1972.[14]
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